M&S Packaged (revisited)

Some months ago we tasted a package from M&S.  It was ghastly.

M&S are one of the best and most consistent suppliers of in-store baked Eccles Cakes.

We thought our earlier sample was untypical. We were wrong. The latest offering was barely edible.

The packaging in French and German implies export. God help our reputation.

 

Location                           Traford Park

Largest dimension        85mm

Thickness                         25mm

Weight of cake               81gm

Crust colour                    Pale and uninteresting

Interest in crust             None unless you find sugar crystals interesting

Thickness of base          15mm

Colour of base                Mid brown

Texture of base              Like 18th Century Naval hard-tack

Weight of fruit                42gm

Texture of filling            Well bound soft currants

Caramelising                   None

Over view

How can a firm with so much expertise get this so wrong?  Twice?