Aldi’s offering is the only serious threat to the dominant position of Real Lancashire Eccles Cakes.
Location Pendleton
Largest Dimension 65mm
Thickness 30mm
Weight of cake 70gm
Colour of upper crust Plane mid brown
Interest in crust Some small vent holes
Texture of crust Thin and laminated
Colour of base Mid brown.
Thickness of base 5mm.
Texture of base Biscuity
Weight of fruit 25gm.
Texture of filling Minced fruit a bit glutinous
Base caramelisation None.
Overview
Working to a price point for a volume product the overall quality is acceptable.